VeBetterDAO is a blockchain-based ecosystem built on the VeChainThor platform, designed to incentivize sustainable actions and democratize access to the "sustainability economy." It utilizes a decentralized governance model to empower individuals, enterprises, and developers to contribute toward sustainability goals. The project incorporates Web3 principles of ownership and rewards users with its B3TR token for participating in sustainability-focused activities. in June 2024, VeChain launched VeBetter - a, X-2-Earn dApp ecosystem that rewards tokenized activites relating to sustainability in some form. From diet to driving EVs, health, or reducing waste - dApps are exected to align with one of the UN's 17 SDGs in some form. The Foundation launched the initiative in close consultation with Boston Consulting Group, launched with the publication of VeChain's Web3 for Better whitepaper, published in March 2023.